UNITED FISHERIES

United Fisheries is a large New Zealand company who produces a range of seafood called 'Sea Cuisine' – the major brand in the seafood section at local supermarkets.

I was involved with designing the eye catching new range of 'Sea Cuisine' bag packaging. These featured icon graphics to help make the product and cooking information clear and understandable to consumers. I also played a part in the food styling of the product photography for the packaging and recipe cards, as well as researching recipes for best using the product – everything from prawns to scallops!

United Fisheries also required various of point of sale marketing collateral, labeling, recipe cards, advertising and online marketing in which the quality of the product and brand was always represented strongly.

© Copyright Gabrielle Smith 2017