THE GEORGE HOTEL

New Zealand's leading boutique hotel based in Christchurch, required their branding to reflect their premier 5 star positioning.

I was involved with the design of all the print, billboard advertising and online marketing for the hotel – an exacting exercise where detail and an understated visual emphasis of the quality of a wonderful hotel is highlighted.

The marketing collateral also plays with 'George Bear', who adds a sense of playful character, friendliness and quirk to the hotel's branding. Each guest receives a George Bear soft toy after their stay, so they can take a little piece of The George home with them.

Each year I produced a desktop background wallpaper and interactive online HTML Christmas card for The George, which were always creative projects to explore and a lot of fun.

© Copyright Gabrielle Smith 2017