graphic design
REAL HOTTIES
What has a moustache, a quirky personality and keeps you warm at night? A Real Hottie, of course.
Real Hotties is a start up business that I began in early 2013. The objective: to turn vintage woolen jumpers into one-of-a-kind, hot water bottle covers. With stockists in various stores in New Zealand and our own online shop, Real Hotties has been warming the world one heart at a time!
Finding someone and falling in love is hard at the best of times, but Real Hotties makes it a little easier to find love than leaving it up to chance. The concept is based on retro/blind/internet dating, and plays with the idea of love and warmth. Each Real Hottie has its own personality and comes with a little story as part of the label packaging.
I created the logo/branding, stationery, packaging, photography, advertising, posters, copywriting, online marketing and website. I also manage a strong social media presence and storyboarded a series of short 'dating' videos.
